It all starts with your offer, and you need to position your offer around these things:

1. Identify your target customer their problems: The first step in creating a successful service offering is to identify your target customer and their unique pain points. This will help you tailor your services to meet their specific needs. Take the time to research your target audience and determine how your services can solve their problems.
2. Create three service packages: Based on the research you have conducted, create three service packages that cater to your target audience’s specific needs. Make sure each package provides a clear and unique value proposition. Consider offering tiered pricing and different levels of services to appeal to customers with different budgets. Basically, have a bronze, platinum and gold. Leave your potential customer with the purchase decision in they’re own hands.
3. Gather case studies and testimonials: Potential customers are more likely to trust your services if they can see real-life examples of how you have helped others. Gather 2-3 case studies that highlight your work and showcase the results you have achieved for your clients. Additionally, gather at least 5 testimonials from happy customers that speak to the quality of your services.
4. Offer a freebie: To entice potential customers, consider offering a freebie that showcases your expertise and highlights your unique selling proposition (USP). This could be a video tutorial, a downloadable white paper, or a free consultation. Make sure the freebie accurately represents the quality of your services and sets you apart from competitors.

Overall, these four steps will help you create a compelling service offering that speaks directly to your target audience’s unique needs and pain points. By gathering case studies and testimonials and offering a freebie, you’ll build trust and credibility with potential customers, which will increase the likelihood of them choosing your services.